The work scope of the professional photographer is very wide and could include all projects that entail any kind of photography. This includes PR photography, product photography, garment photography, brochure photography and marketing catalogue photography.
In garment photography, the commercial photographers usually work for online businesses such as websites, online and offline magazines and dailies. They are often assigned to departments such as advertising, fashion and editorial.
Here, the photographer shows his expertise at PR photography by depicting or highlighting the product strengths that would enhance its appeal and popularity and increase its competitiveness among other players in the market.
As the need for precise location continues to rise, most businesses have started engaging a professional photographer to take aerial photos that would later be used to establish locality and consequently, draw the local customers instead of losing them to the local competitors. Here, a professional photographer can shoot the real surroundings of a business or place and help to create a good image of the premises, especially, if it is perceived negatively.
In these projects the professional photographer may be called upon to use airplanes or tall features such as mountains and high buildings to achieve the desired photo angles. After taking numerous shots of the area, the professional photographer then edits them by merging and cropping out areas of little interest and enhances their quality before printing and delivering them as final products.
With the advancement of technology and people's need to store their product photography works in minimal space, the professional photographer may also be called to take photos in art galleries and museum so as to record them in simpler versions.
Commercial photographers are also often appointed to photograph products so that they can be used for marketing. For instance, commercial photographers are frequently hired for preparing real estate brochures. This gives the prospective client a preview of the location without actually visiting the site. Similarly, product photography is used for online, print and visual advertisement to give a sneak peak of exhibits at galleries and museums.
Commercial photographers can use artistic photographic artworks to generate income. The professional photographer can shoot areas or events of interest such as wars, catastrophes, epidemics, celebrations, and political milestones, etc. and sell them to interested parties such as online websites, television channels, newspapers and magazines.